The prevailing model of success isn't designed for fulfillment or lasting influence.

Whether in corporate environments or entrepreneurial spaces, the culture rewards visible achievement, constant output, and validation-driven identities.

But that model comes at a cost: emotional burnout, unstable power, and a quiet erosion of self-trust.

It teaches high performers to lead with effort, not alignment. To strive for influence, instead of becoming it.

What it neglects is the inner architecture: identity, nervous system capacity, relational intelligence—the only foundation strong enough to sustain authentic power, prosperity, and peace.

My work exists to change this.

I help ambitious professionals and founders master the unseen dimensions of performance—so their success is not just strategic, but sustainable.

How I help

The are deep dive essays I've written on the topic of performance psychology. They're FREE and UNGATED.

Great work always gets found (& how to find success as a creative entrepreneur)

March 04, 20235 min read

Because great work feels like pain, and oftentimes, the work is hidden.


July 1st marked my “official” exit from copywriting and "online marketing."

Great work always gets found

Ever since my decision to quit copywriting, I’ve noticed several changes in me. I sleep more, eat more, and have more time for myself than I know what to do with.

I’ve also become a lot more curious about not just what’s next for me…but what to show up with.

Yes, it’s not just about how you show up. It’s also what you show up with. My creative thinking sense is heightened, I tell ya. I have more questions now and these questions have changed the way I think.

In more ways than one, I’ve decided to borrow a term I once despised in order to help me understand this flutters I feel in my stomach when I think about ‘creativity’: ambition.

You see, this ambition to do great work has nothing to do with the conditioning I’ve received from years of being an online marketing junkie but more to do with my search for great work. We ALL want to do great work. Whether you’re a staunch advocate of the 4-hr work week or the 9-to-5, we all want to be associated with work that is meaningful, impactful, and inspiring.

So…I decided to do something to normalize this ambition I can’t shake off. I decided to start my quest for great work.

Before I go in-depth (later) into how this transition from copywriting is going to pan out, I'd like to emphatically state that I'm not against the copywriting industry.

In fact, in as much as I think I was blinded by the carrots dangled in front of me, I grew and became financially aware of how much I need to make in order to make my dreams come true.

Back to getting great work found.

I believe in the power of platforms, engaged audience members, email lists, and owning a powerful personal brand. But one thing that has sparked a tiny flame in me is the idea of “doing great work,” and the question of how much different it has to be to start a movement.

In other words, what is great work, and how do you stand out so your great work gets found?

I believe great work is birthed from a combination of courage, desire, and obsession. Courage because you absolutely need this dogged determination to go to places no one would dare to. Obsession because...no one should be more in love with your ideas than you are. And desire because when obsession and courage wanes, your desire will fan the flames once again.

But this isn't enough to ensure great work gets found.

Here's how to know you're doing great work.

1) Great work starts when you say ENOUGH IS ENOUGH.

The push to end something in order to begin something new is a trait of creators who do great work.

You don’t have to be a politician. You don’t have to be a Bill Gates or Tim Ferris. You don’t have to be an angel investor ready to shell out precious dough on the next hair dryer.

Enough is Enough means all you need is a true desire to end something undesirable. To replace something uncomfortable with laughter. To make a nightmarish process as easy as drinking water from a fountain.

2) Great work starts with a healthy balance between self-assurance and self-criticism.

When I started my writing journey, I didn’t want to be a bestselling author. I was fueled by anger, the injustices I perceived in the educational sector and the hardships I suffered as a new graduate with no job offers…which was why I wrote my first ebook on transitioning from college to corporate (2nd edition on the way, ya’ll!).

However, I had to realize that I wasn’t perfect. It took a lot of introspection and humility to realize that I might have felt entitled to having a job ready while overstating my suffering.

But because learning is an ongoing process, I also had to get better without killing my potential to get even better.

3) Great work feels like pain, and oftentimes, the work is hidden.

I’m sorry, but you don’t get discovered overnight. You might not be the typical rags to riches kinda gal or boy. In fact, it might be tough to cut through the noise in “online marketing” because there are so many gurus, strategies, and proven formulas thrown around.

Still want to do great work without getting distracted by laurels flaunted by 6-figure achievers. How do you do this?

Still want to do great work without getting distracted by laurels flaunted by some 6-figure achievers?

Here’s what bestselling author, Jeff Goins, suggests:

  • Name the problem

  • Take responsibility

  • Show up

  • Work harder, not smarter

Enjoy the obscurity now. Build your thing quietly. Limit self-promotion, there is a time and season for that, I promise.

Just. do. the. work.

Finally, the 3 things that will guarantee that your great work gets found

1) CONSISTENCY

Call it grit, perseverance, or endurance. Great work requires that you don’t give up because the heat got turned up. You need to show up consistently if you want to get a break and get noticed.

2) CONVICTION

Call it mindset mastery, faith, or confidence. I can’t — no one, can do this for you. You need to believe the world needs what you have. You need to believe that your gifts, talents, and passion are valid whether or not someone else validates you.

3) COLLABORATION

Call it publicity, guest blogging, or list building. You need people who know people to get their people to care. As cringy as this sounds, you can’t swim alone in this modern day of promoting your creative work. Influencers aren’t just there to advertise sponsored cool aids and fitness products. Befriend them! Make a list of people you love and admire, and start following their work.

Get on their radar, develop a true relationship with them, promote their work(s) to your community, and start a conversation with their community members.

I am currently on the mission to find my own great work. And while I may not have a fancy marketing title right now, I’m happy and satisfied to explore this journey with you.


Next step:

I write about the intersection of creativity, passion, and profit. I also share my own process towards doing my other creative endeavors via email. Sign up to be notified when the next post drops!

Back to Blog

Get deep insights into my methodology

The Quiet Dynasty Dispatch - A Yearlong digital Experience

For elite achievers, high-income entrepreneurs, and high-performing professionals...

The Quiet Dynasty Dispatch is a self-guided, year-long digital experience that offers transformational weekly insights that unlock the hidden psychology of wealth, influence, and effortless high performance.

The task: helping you break free from the exhausting cycle of overwork, hidden resistance, and fleeting success in a unique way.

Unlike other solutions that focus only on surface-level tactics or motivational hype, The Quiet Dynasty Dispatch distills deep psychological frameworks, strategic identity engineering, and high-performance recalibration into actionable 15-minute reads.

Or, take a deeper dive

the year-long digital experience

Every week, I send personal insights on self-guided mastery & deep transformation.

For elite achievers, high-income entrepreneurs, and high-performing professionals, The Regal Mind is a self-guided, year-long digital experience that offers transformational weekly insights that unlock the hidden psychology of wealth, influence, and effortless high performance.

The task: helping you break free from the exhausting cycle of overwork, hidden resistance, and fleeting success in a unique way.

Unlike other solutions that focus only on surface-level tactics or motivational hype, The Regal Mind distills deep psychological frameworks, strategic identity engineering, and high-performance recalibration into actionable 15-minute reads.

Meet the founder

Most performance psychology experts don’t know how to work with people who are high-functioning but internally misaligned. 

  • Over-pathologize them (like therapists who miss the leadership nuance).

  • Over-hype them (like coaches who keep pushing strategy without depth).

  • Or try to fix surface-level symptoms without touching the root.

So when a high-performing person walks into the room with results, leadership presence, and a full calendar—but internally feels fractured, empty, or disconnected—the tools most professionals reach for simply don’t fit.

This is partly because traditional performance psychology models are built around dysfunction or underperformance. They’re trained to spot deficits: anxiety, burnout, procrastination, self-sabotage. 

And while those patterns can exist in high-performing individuals, they often look different. They’re quieter. More refined. Often masked by achievement.

Herein lies the problem: there are very few spaces that recognize high performance as both a capacity and a coping strategy.

Very few practitioners can read the subtle signs of internal misalignment within someone who is still outwardly succeeding. And that’s the real risk: when someone high-functioning and misaligned is misunderstood, they don’t fall apart publicly. They fragment privately.

My work in performance psychology began when I noticed a concerning pattern among outwardly successful people - the greater their achievements, the more profound their internal disconnection often became. 

Of note was my own painful, private, and debilitating unraveling. Despite all the markers of success: working in high-stakes environments as a critical care nurse and leader, working as a PR assistant for a 7+ figure agency and drumming up publicity plans for personal brands on the back end, I felt…empty.

So, I spent over a decade learning and refining a process that addresses the specific challenges faced by leaders operating at extraordinary levels of responsibility and visibility.

After 7+ years in healthcare and helping successful brands get visibility, my work has evolved to helping you sustain your success so you don’t get crushed under the weight of that visibility and responsibility.

Who's This Perfect For

BUSINESS OWNERS

executives

course CREATORS

INFLUENCERS

COACHES & consultants

managers & TRAINERS

LEARN MORE

GET SOCIAL

LinkedIn

Instagram

© Potterandink.net | ALL RIGHTS RESERVED | TERMS & CONDITIONS | SITE BY FUNNEL GORGEOUS